DairyBusiness Communications “Voices for Choices” Campaign
DairyBusiness Communications
February 14, 2007
Excerpt…
DairyBusiness Communications’ “Voices for Choices” is aimed at creating
industry support for producers’ opportunities to use safe and approved
technologies, and for safeguarding the image of all milk as a natural and
wholesome product. The campaign has several components:
1. Measure producer attitudes
The “Voices for Choices” campaign will measure dairy producer attitudes. DBC is conducting an electronic survey of producers on management, economic and marketing issues related to recombinant bovine somatotropin (rBST).…
The individual surveys are confidential, but overall results will receive publicity on DairyLine Radio, the only nationally syndicated radio program devoted strictly to the dairy industry; Dairy Profit Weekly, the nationally distributed weekly dairy newsletter; on the DBC web sites; and through the company’s three regional magazines, Northeast DairyBusiness, Midwest DairyBusiness and Western DairyBusiness.
2. Encourage producer involvement
Several dairy organizations have already expressed the need for grassroots efforts on a regional and even national scale to protect availability and use of rBST and other technologies, and have endorsed “Voices for Choices.” To join that effort, please complete our and show your support!…
3. Encourage industry involvement
The VfC campaign will seek support from allied industries. Messages will be sent to agribusiness firms, seeking to raise awareness and generate support for protecting other technology-based dairy management tools and the positive image of all milk….
4. Provide news updates and features
Ongoing updates for dairy producers and industry influencers will be provided on these topics.
Click here to learn more about the “Voices for Choices” campaign.
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